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Benefits

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Sales Uplift – Double Digit Sales Increase

In addition to capturing consumer attention, shelfPoint increases sales through:

  • New product launches
  • Sales and Promotions
  • Impulse purchasing
  • Cross-sell advertising
  • Price optimization based on real-time assessment of competitors or time of day
  • Dynamic targeted messaging

Consumer Education

Research shows that consumers that are more informed grow a stronger affinity toward products. shelfPoint can help inform consumers with:

  • Pricing
  • Product information
  • Wayfinding
  • Displaying QR codes for additional product details or product comparison
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Consumer Awareness

Studies have shown that consumer awareness increases purchase size and value. shelfPoint will ensure your product stands out amongst thousands of other products within a store by offering:

  • Bright LCD displays to draw you in
  • Immediate awareness
  • Immersive and dynamic marketing and messaging
  • Opportunity for consumers to engage with your product

Data & Analytics

shelfPoint captures real time data and analytics providing retailers and brands with demographics such as age range, gender, race and emotion, in addition to traffic count and dwell time. Datum can be used for:

  • A/B testing to optimize marketing campaign and spend
  • Increase campaign effectiveness
  • Insights to real time consumer behavior
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